How PlayGround is bringing ownership to mainstream gamers, creators, and influencers

gaming
4 minute read

D1 Retention avg 88%

D7 Retention avg 57%

+600,000 new users

1 week integration

Playground

The premier Web3 gaming publisher

PlayGround takes a multi-modal approach, starting with the PlayGround gaming platform, which hosts their proprietary games and the top third party games in Web3. In addition, their PlayAcademy fosters a vibrant community of enthusiastic gamers – mainly in tier 1 countries – ready to explore and play custom tournaments within the PlayGround ecosystem. All user activities are also tracked by a unifying PlaySDK, creating a robust on-chain user behavior and preference database. Third-party games coming to PlayGround get all these benefits.

Goal

Bring ownership to the mainstream

PlayGround’s vision is to bring the Web3 concept of ownership to mainstream gamers, creators and influencers. Ownership gives gamers more control over their digital identities, and more rewards for the many hours they put into gaming. 

The innovative economic design behind their $BEYOND token ensures all parties are rewarded for their contributions in a way that’s verifiable and immutable. 

PlayGround’s model is the definition of ‘Decentralised Publishing’, with stakers of $BEYOND becoming the real publishers of the ecosystem and reaping all benefits, including securing allocation into the earliest rounds of future games, receiving airdrops from partner games and getting allocations from all ecosystem revenue sources.

In order to attract mainstream gamers, creators, and influencers, PlayGround needed a dead-simple user experience. You can log in with your gmail account - or a PlayGround username and pw - and start playing awesome games right away. They needed infrastructure that would let them easily manage the user wallets and rewards behind the scenes so users didn’t have any extra web3-related work to do.

Solution

Shinami Invisible Wallets + Gas Station + Node Service

PlayGround chose Shinami’s Invisible Wallets as the embedded wallet for their users, as it easily integrates with any login flow, creating a wallet for the user behind the scenes. PlayGround also needed a way to reward user engagement on chain. Using Shinami’s Gas Station, they were able to do that behind the scenes as well. Gas Station pairs perfectly with Shinami Invisible Wallets and Node Service: you can sponsor, sign, and execute a transaction on behalf of an end user in one API call, with no distracting approval popup needed from the user.

“Working with Shinami gives us the user experience we need to seamlessly onboard creators, influencers, web3 gamers and non-web3 gamers. They’re the one-stop shop we need.”

Clive Bennett

CEO, PlayGround

Results

More users, more engagement

Integrating with multiple pieces of Shinami’s infrastructure took just 1 week and PlayGround saw the following:

  • Over 600,000 new users onboarded
  • D1 Retention avg 88% (+53% over industry average)
  • D7 Retention avg 57% (+ 37% over industry average)